Eval first
Every case is evaluated against the client's own dataset — not against public benchmarks.
IA is the group's youngest discipline (2023), yet it operates under the same philosophy we have applied since 2007: measure first, commit afterwards. Here is our place within the Summum universe — and why it was born.
When a client asks us about AI, the first honest response is usually: "Are you sure AI actually solves that problem?" Sometimes it does, sometimes it doesn't. Selling what is not needed is the fastest way to erode trust in the word AI.
That is why our lab exists within the group: every case goes through the Consultoría filter (is it strategic?), Sistemas (can it be operated?) and Calidad (can it be audited?) before we accept it as a pilot.
The five units are independent. Each has its own clients, its own invoicing, its own voice. If you reach another discipline through us, it is not a commercial referral: it is project continuity .
Integrated agency with a neuromarketing laboratory.
Strategy, operations, GDPR and compliance.
Development, cloud, data and ERP.
AI applied with judgement, not in a hurry.
ISOs implemented as a way of working.
What we apply in every internal project, and what we recommend when we join a new company. If there is disagreement on any of these four, there is disagreement on the whole project.
Every case is evaluated against the client's own dataset — not against public benchmarks.
The metric that gets forgotten and breaks projects at the 6-month mark. We measure it from day one.
Every critical decision has a route to a human, measured and documented.
Regulatory compliance built in, not bolted on. Coordinated with Calidad and Consultoría.
Headquarters in Valladolid; operational offices in Burgos, Aranda, Palencia and Las Palmas de Gran Canaria. In-person or remote support, always with a dedicated liaison on staff.